While your everyday job may offer various opportunities to be an advocate for your industry, company, or products and services, how often do you advocate for yourself and work on improving your personal brand? A personal brand is how you portray yourself both online and in person. As with a company brand, your personal brand should be consistent across all channels and should represent who you are.
1. Decide what you stand for.
First, determine who you are, what your values are, and how you want to represent yourself. Choose three to five values that guide your moral compass, and design a strategy from there. Personally, I would use “trustworthy,” “committed,” and “respectful” to describe myself.
In my role as staff liaison to IMA’s technical advisory committees, these three values are essential. I conduct myself in a way that committee members have faith in how I communicate and respect their position on technical issues that impact the management accounting profession.
2. Share relevant content often.
Always be careful of what you post on a public social media profile. Delete inappropriate pictures or content on your profile that might discredit you, or make your profile private. Instead, post blogs or articles you wrote or share relevant research in your field. This will show your enthusiasm for knowledge sharing and career development. Creating a posting plan will help you stay organized and ensure you maintain a healthy stream of content.
It’s also important to share content with your coworkers who may have similar interests. This knowledge sharing at work can boost your reputation and can prove your integrity as an expert in your field. In turn, your coworkers might advocate for you as well.
3. Network and get involved with groups that interest you.
Connect with companies and causes you’re interested in to show what you’re passionate about outside of work. Not only will this boost your brand, but connecting with these companies online will give you real-time news updates and research in your news feed. You’ll also stay informed with industry networking events and meetings.
For example, I follow IMA® and Fairleigh Dickinson University, my alma mater, on LinkedIn. It’s a great way to stay connected with my company and what’s going on with other alumni at the University. I use the discussion forums as networking opportunities and as a way to search for in-person events the alumni association holds.
Your Personal Brand at Work
Becoming a self-advocate means you stick to your values. Since mobile apps are so readily available, your digital persona is at your fingertips 24/7. It’s very easy to share information these days. You can use it to your advantage, but don’t lose sight of your values and what you stand for. Being a professional online is just as important as acting professionally in person. As we become more and more tech savvy, don’t forget about the value of in-person connections. These interactions can leave impressions stronger than any digital footprint.
Written by Linda Devonish-Mills, CMA, CPA, CAE
The Value Of Personal Branding For Small Business – Forbes
5 Steps to Fix Your Personal Brand When Insults Stick – Entrepreneur