As IMA’s Professor-in-Residence, I travel to at least six conferences per year around the world to speak about accounting education, to advance accounting practice, and to network with like-minded professionals. I just got back from Budapest where I attended the General Assembly of the International Group of Controlling (IGC), of which IMA is a member. It was a great meeting that offered informative presentations and many opportunities for knowledge sharing with a beautiful city as the backdrop. These factors made the meeting memorable for me because they all contribute to my being able to help advance the management accounting profession. Here are a few more thoughts on how to make your conference experience more memorable.
Typically, well-known speakers draw attendees to conferences. Hearing from passionate, animated industry experts make the sessions a lot more interesting and memorable. To this end, IMA hosts popular and inspiring speakers at our Annual Conference & Expo. This year Jerry Greenfield of Ben and Jerry’s will talk about being an entrepreneur, J.R. Martinez will talk about rising above our challenges, and Stephen Dubner will expand our view about business issues. Each has his own way of passing on knowledge and best practices to the next generation of business professionals.
It’s also important to hear the speaker’s insights to stimulate your thinking and provide you with ideas to bring back home. For instance, at the meeting in Budapest, Péter Horváth had a session about management accounting vs. controlling – the German version of management accounting. Horváth is considered the “Father of German Controlling,” and he had thought-provoking insights regarding the relationship between controlling, management accounting, management control systems, and performance measurement. This was followed by a cutting-edge presentation by Professor Dr. Klaus Möller on controlling innovation. Passionate, informed speakers such as these lead engaging, interactive sessions, so choose a speaker you’re interested in and ask questions. That will make your conference experience even more memorable!
BRING HOME THE VALUE
The most memorable part of a conference is the knowledge and value you bring back to your company, and value comes in many forms. The conferences I attend allow me to promote IMA and the management accounting profession while developing long-term relationships. At these meetings I form relationships with academics and practitioners from around the world, discuss emerging practices, and connect with possible future business partners. Attending these face-to-face meetings shows your peers that you’re truly dedicated to your profession and passionate about the work you do.
You can also see the reach of your profession through the many conference attendees. For example, in Budapest I was able to learn first-hand the state of management accounting in many countries and how it’s developing among the local practitioners. It expanded my understanding of how management accounting is practiced globally, and the role IMA can play in advancing our profession.
EXPAND YOUR VIEW
There are many ways to make your conference experience memorable. Whether you attend for the people, location, or sessions, conferences help broaden your career horizon and also help you grow on both personal and professional levels. At the end of the day, attending a conference says a lot about you – that you’re passionate about your career, that you’re dedicated to your profession, and that you choose to increase your professional knowledge. Make it a point this year to attend at least one conference in your field to prove to yourself and your peers that you’re serious about your future.
Written by Dr. Raef Lawson, CMA, CPA, CFP, CFA
Follow me on Twitter @RaefLawson
How to Choose Which Conferences to Attend – Intuit QuickBooks
TED Founder Reveals How You Can Create a Memorable Event – American Express